What is Andalucía Lab?

Who we are and what we can do for you.

Andalucía: our origins.

It all began with Andalucía's culture, beaches, rural areas, city attractions, gastronomy, sun, history and the friendly and warm character of its people.

Andalucía has everything to be among the world's top tourism destinations.
Andalucía Lab is here to make it happen.

But first things first.

Who are we?

Technically speaking, we are a Department of the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, which is also part of the Ministry of Tourism, Regeneration, Justice and Local Administration of the Junta de Andalucía.
Meaning we are financed with public funds.
Now, this should probably sound more appealing: from our headquarters in Marbella, we promote the tourism industry in Andalucía providing a practical and innovative perspective.
Meaning if you work in the tourism and/or technology industries, we are here to help you!

A department of the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, dependent on the Department of Tourism, Culture and Sport of the Regional Government of Andalusia.

Andalucía Lab’s mission is to promote the Andalusian tourism industry from an innovative and technological perspective, in order to make it increasingly competitive in the global market. Tourism, innovation and technology are our main lines of action.

We offer both services (consultancy, events and marketplace) and facilities (demo lab, coworking and venues).

Tourism companies and professionals, technology companies with solutions for the Andalusian tourism sector, digital marketing professionals and talent from around the world looking to enter the local tourism market can all benefit.

Our headquarters

We are on the coast of Marbella, in a modern and spacious place designed according to our innovative nature.

Our staff

Executive, technical, assistant, administrative and specialist personnel, all from the tourism/ technology industries.

Our partners

At Andalucía Lab, we work side by side with specialists from the tourism and tech fields who create workshops for our members.

Who we help says a lot about who we are. We do our best to help:
  • Businesses and professionals of the tourism industry in Andalucía.
  • Entrepreneurs and tech businesses with innovative solutions for the tourism industry in Andalucía.
  • Digital marketing entrepreneurs and professionals.
  • National and international talented people willing to learn how to make a spectacular entrance in the tourism industry and enjoy life in a place like Andalucía.
You see, Andalucía Lab is so much more than an organisation. This leads us to what we do or, rather:

What you can do with us

Information about our services and facilities:
This is what you’ll get to enjoy if you become part of Andalucía Lab:


Conferences on the latest in innovation and technology.


Consultancy services

Targeted advice from specialists, so you can choose the advice you need, free of charge.


Coworking space

A space where entrepreneurs and companies in the tourism sector – with innovative products – or companies with technological solutions for application in the tourism sector can develop their work.


Demo Lab

A showroom of technological solutions for the tourism sector.



An online space where you can post your ad to find the services you need to take your project or business forward.



Spaces for events, meetings and training in Marbella: Rent a venue for your professional events.

Are you sure this is going to be free or extremely affordable?
At Andalucía Lab, our mission is to promote the Andalusian tourism industry using a technological approach, making it increasingly competitive in the world market. Tourism and technology; technology and tourism.
That's why we offer both services (consultancies, marketplace) and facilities (Demo Lab, co-working space and event space rental).
Who is Andalucía Lab for?
Businesses and professionals from the world of tourism; tech entrepreneurs with solutions for the tourism industry in Andalucía; digital marketing professionals and talented people from anywhere in the world who want to access the local tourism market.
Now, drumroll please:

Andalucía HUB

Our services, facilities and the community around them.
Good news!


If you like this sense of “community” and you feel this might be where you belong, our doors are always open for you.

You can learn more about the HUB and how to join by clicking here:

Do you want to benefit from all these services?

Register using this form and enjoy all that Andalucía Lab has to offer.
Would you like to join us? Do you want to benefit from what we do?
Stop wondering and join us now!
  • It’s free.
  • It’s fast.
  • And everything you’ve just read is waiting for you in your user area.