What is Andalucía Lab… and what do we do?

Clearing up some doubts

Andalucía: our origins.

It all began with Andalucía's culture, beaches, rural areas, city attractions, gastronomy, sun, history and the friendly and warm character of its people.

Andalucía has everything to be among the world's top tourism destinations.
Andalucía Lab is here to make it happen.

But first things first.

What is Andalucía Lab?

Technically speaking, we are a Department of the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, which is also part of the Ministry of Tourism, Regeneration, Justice and Local Administration of the Junta de Andalucía.
Meaning we are financed with public funds.
Now, this should probably sound more appealing: from our headquarters in Marbella, we promote the tourism industry in Andalucía providing a practical and innovative perspective.
Meaning if you work in the tourism and/or technology industries, we are here to help you!

Our headquarters

We are on the coast of Marbella, in a modern and spacious place designed according to our innovative nature.

Our staff

Executive, technical, assistant, administrative and specialist personnel, all from the tourism/ technology industries.

Our partners

At Andalucía Lab, we work side by side with specialists from the tourism and tech fields who create workshops for our members.

Who we help says a lot about who we are. We do our best to help:
  • Businesses and professionals of the tourism industry in Andalucía.
  • Entrepreneurs and tech businesses with innovative solutions for the tourism industry in Andalucía.
  • Digital marketing entrepreneurs and professionals.
  • National and international talented people willing to learn how to make a spectacular entrance in the tourism industry and enjoy life in a place like Andalucía.
You see, Andalucía Lab is so much more than an organisation. This leads us to what we do or, rather:

What you can do with us

Let's be very clear: most of what you'll find here will be free or extremely affordable.
This is what you’ll get to enjoy if you become part of Andalucía Lab:


Free, online and taught by real specialists.



Free personalised consulting services. You'll get to choose a consultant who best fits your needs.


Co-working space

A high-quality space for entrepreneurs by the coast of Marbella.


Demo Lab

A modern, win-win showroom where tech businesses get to demonstrate solutions and tourism businesses can access them. Andalucía Lab will only mediate and offer guidance for a meeting.



Online space where tourism-tech companies find solutions for their marketing needs.


Event space rental

State-of-the-art rental facilities available to everyone: training rooms, meeting rooms and a modern auditorium that is a European landmark.

Are you sure this is going to be free or extremely affordable?
At Andalucía Lab, our mission is to promote the Andalusian tourism industry using a technological approach, making it increasingly competitive in the world market. Tourism and technology; technology and tourism.
That's why we offer both services (training, consultancies, marketplace) and facilities (Demo Lab, co-working space and event space rental).
Who is Andalucía Lab for?
Businesses and professionals from the world of tourism; tech entrepreneurs with solutions for the tourism industry in Andalucía; digital marketing professionals and talented people from anywhere in the world who want to access the local tourism market.
Now, drumroll please:

Andalucía HUB

Our services, facilities and the community around them.
Good news!


If you like this sense of “community” and you feel this might be where you belong, our doors are always open for you.

You can learn more about the HUB and how to join by clicking here:

Now it's your turn

We’ve already told you who we are and who we enjoy working with.
Would you like to join us? Do you want to benefit from what we do?
Stop wondering and join us now!
  • It’s free.
  • It’s fast.
  • And everything you’ve just read is waiting for you in your user area.