The Ministry of Tourism, Trade and Sport of the Autonomous Government of Andalucía, Andalucía Tourism and Centre for Tourism Innovation in Andalucía have conducted the Business Acceleration Workshops for the Andalucian Tourism Industry between the months of May and November 2009. The cycle consisted of eight meetings that have covered the eight Andalucian provinces, aiming to provide professionals within the sector with the tools for developing their business strategies in the new international context.

The workshops have taken a practical approach, with presentations by national and international tourism experts.

The workshops have addressed such topics as use of Social Technologies and Web 2.0 from a new avant-garde and innovative point of view, and use of cloud computing and its relationship to the internal productivity of firms. In addition, special attention has been paid to the degree of innovation that a company should aim for to be market leader. The speakers emphasized that it must transform the vision that the sector has regarding the market, working especially on promotion, marketing and knowledge transfer.

Another of the key themes dealt with during the workshops has been the efficient management of marketing, customer loyalty and the creation of marketing strategies around the creation of a brand and acquiring clients, who through their word of mouth promote products

You can find more detailed information on the official website of the Business Acceleration Workshop by clicking on this link.

If you want to directly access the workshops material (papers, pictures and videos), then in this case, click on this link.