Andalucía QRAndaluciaQR is a service which enabes tourism businesses to easily create webpages for mobile devices (Mobile Phones, PDA's, etc.). The Andalucian Centre for Touristic Innovation and the Regional Ministry for Tourism, Trade and Sport offers this new and innovative service free of charge. The tourism businesses access the application and introduce the information that they want to display and AndaluciaQR will generate a webpage adapted for mobile devices, with the possibility to modify or update the content at any time. With the same application they will obtain their QR Code, which allows tourists access the aforementioned webpages easily and quickly. The users only need to download a free application to their phone, once this application has been downloaded, the phone will capture the QR Code with its camera and will be automatically directed to the corresponding web page, which displays the information, images or promotional videos that were previously entered by the tourism business. The exploitation of QR Codes using technological platforms as widespread and mature as mobile phones, opens up a wide range of opportunities. The possibilities for use are extensive, such as the possibility to include QR Codes in Maps, Guides, Museums, Tickets, Pamphlets, etc.
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