Cycle of Webinars ends with great success.

The online seminars, broadcast live across the network in the form of 'streaming' (without downloading) have been very well received by the tourism businesses. This new format allowed the attendees to participate from any geographic location, saving time and travel costs, has the possibility of conducting seminars for unlimited capacity and has created professional content for future reference.

The turnout is a reflection of the success of this innovative seminar format, which even offers the option to ask questions through this enabled platform. So, you get to incorporate all the benefits of a traditional seminar, with the advantages of an online seminar.

The first edition of the Webinar cycle has consisted of four workshops. The first was held on May 7th with the title 'Online Marketing in a Recession' and ended last November 12th with 'Open Source Software Tools for Tourism SME’s'. If you were unable to participate, you can find all information on this web page.

FOUR WEBINARS

 “Online Marketing in a recession”

This was the first seminar of the Webinar cycle, it took place on the May 7th 2009, the presentation was given by Wences García Arias, member and co-founder of Vexlan, who spoke about the possibilities that are offered by Internet Marketing for SME’s. It was watched by more than 800 sector professionals. If you are interested in the content, click on the following link and you can access the video of the seminar and the complete presentation.

 “Financial Strategies for Tourism SME’s in a recession” 

It took place on the June 8th. The same as with the rest of the seminars, and indeed one of the advantages of this type of seminar, is that the presentation can be accessed by clicking on the following link. In this case the speaker was Antonio Sardina Ruiz, Financial Director of Grupo Habana Resorts, who proposed the search for new sources of finance, like the 2009 Support Reimbursement Funds for Andalucian SME’s and businesses, managed by Andalucia Tourism, and other contributions, useful in the actual economic situation.
 
“Online Reputation Management and Website Ranking”
 
The third of the seminars, took place on the October 8th with the participation of Antonio García Morte, founder member of Cierzo Development, who developed important themes for the tourism sector on the Internet, among them, online brand reputation, tools for optimization and ranking, campaign following, etc...
 
Again in this case, it is possible to access the content through the following link. besides this you can also find a special reference to the SMO tool, which allows the tourism companies to search the main digital media blogs, social networks, etc. The Ministry of Tourism, Trade and Sport made this SMO tool available to the professionals in the tourism sector at the beginning of 2009. To access this service you only need to click here.

“Open Source Software Tools for Tourism SME’s”
 
This seminar closed the cycle of Webinars on the 12th of November 2009, with the presentation by Rubén Lirio, Senior Consultatn with Yerbabuena Software. The objective was to respond to the needs of the Andalucian tourism companies, about software tools that can be useful for their every day needs. Clicking here, you can access the complete video and the presentation slides.